gsthr logo
Quick links to detailed datasheets for Sweden at gsthr.org

Smoking in Sweden

Smoking is legal in Sweden but subject to regulations. Cigarettes are regulated under national law and are legally permitted for sale and use. They can be purchased online and through vending machines. The importation of cigarettes for trade is allowed with an import license. Additionally, health warnings on cigarette packaging are required, and the minimum legal age for purchase is 18 years. Smoking is prohibited in all enclosed public places and workplaces, as well as several outdoor public areas. Cigarettes in Sweden are subject to an excise value of 46.86% and a total taxation rate of 67.86%. In terms of statistics, data show that there were approximately 867,000 current smokers among adults aged 15 years and older in the country in 2024, representing an adult current smoking prevalence of 9.9%. This shows a decrease from 12.3% recorded in 2022. The current smoking prevalence was higher among adult males (11.7%) than among adult females (8.1%) in 2024. In 2021, smoking led to 8,928 deaths in Sweden, including 5,045 deaths among males and 3,884 among females. In other words, smoking consisted 9.7% of all deaths in the country, including 11.1% of male deaths and 8.34% of female deaths.

Read articles from Sweden

August 07, 2025 by rollcall.com

Sweden’s Push for Smokeless Products Leads Some to Wonder About Risks

Sweden has long made it a goal to have a smoke-free society, pushing snus and smokeless nicotine products as a safer alternative to cigarettes. Smoking has been the leading cause of preventable death in the U.S. for decades, and its effects on public health are well documented. But a strong tobacco and nicotine lobby, combined with gaps in data and long-term research about the safety of smokeless products, have raised questions about whether the means will truly lead to the end.

July 25, 2025 by clearingtheair.eu

Smokeless nicotine is at the heart of Sweden’s smoking decline, says leading expert

Sweden’s smoking decline is credited to smokeless nicotine products, led by researcher Karl Fagerström. Niconovum pioneered tobacco-free nicotine pouches, aiming for a safer way to quit smoking. Public health has been slow to embrace harm reduction due to industry ties. Sweden acknowledges snus' role in reducing smoking. Experts advocate for noncombustible nicotine delivery for smokers. Regulating such products is costly and complex, hindering market access. FDA approval delays for harm-reduction measures have faced criticism, urging faster action. Public debates continue on the future of nicotine consumption and harm reduction, highlighting the need for regulatory changes to promote safer alternatives.

June 30, 2025 by daily-pouch.com

Sweden Shows What Happens When the Market is Allowed to Meet Demand

Nicotine pouches, often misunderstood by the media, play a crucial role in harm reduction in Sweden, particularly helping women quit smoking. Despite higher usage by men, tobacco-free pouches have significantly decreased smoking rates among Swedish women. The product's cleanliness and convenience have made it more appealing to women. In contrast, Jacinda Ardern's opposition to non-tobacco nicotine pouches in New Zealand contradicts her liberal image. The success of such harm reduction methods, as seen in Sweden, highlights the importance of offering products that cater to individuals' needs for a smoke-free future.

April 30, 2025 by vejpkollen.se

Sweden stops Spain's pouch plans - "Smoking is a major health hazard"

The Swedish government criticizes Spain's plan to restrict nicotine pouches to 0.99 mg, considering it a potential ban that affects Swedish interests. Minister Benjamin Dousa emphasizes that while not health products, in areas where smoking is permitted, nicotine pouches should be too. Sweden's low smoking rates attributed to snus make the government advocate for less severe regulations. Spain's concerns about nicotine addiction are countered by Sweden's arguments for balance and measures like age limits. The government's strong stance defends Swedish products and stresses the need for proportionate EU regulations. Nicotine pouches' positive health impact compared to cigarettes is highlighted amidst EU-wide restrictions.

April 29, 2025 by clearingtheair.eu

The fightback begins: Sweden seeks to block Spanish pouch ban

The Swedish government plans to challenge Spain’s proposed ban on nicotine pouches at the EU level by submitting a Detailed Opinion to delay implementation. Sweden argues that pouches should be allowed where smoking is permitted. France has a similar ban, but with even stricter penalties. Although Sweden is exempt from the EU's ban on tobacco-containing snus, this exemption does not apply to nicotine pouches. The Minister assured that Sweden will oppose any EU-wide ban on pouches as long as their government is in power.

April 10, 2025 by rollcall.com

In Sweden, a focus on smokeless tobacco

In Sweden, efforts to become "smoke-free" by 2025 have led to a decline in smoking through the promotion of alternative tobacco products. The country's unique regulation of snus and nicotine pouches could serve as a model for the U.S. In both countries, there are debates on how to regulate these products, influence of political parties, and taxation strategies. Sweden has implemented tax changes to discourage smoking, while the U.S. faces complex federal, state, and local tax systems. Discussions also focus on capping nicotine levels in products. Regulation and marketing of nicotine pouches vary within the EU, impacting Sweden's membership.

March 21, 2025 by taxfoundation.org

The Future of EU Tobacco Taxation: Insights from Member States and Best Practices for the Next Tobacco Excise Tax Directive

The update to the EU's Tobacco Excise Tax Directive seeks harm reduction through taxing safer products less, potentially reducing smoking rates and illicit markets. Sweden's success in embracing alternative tobacco products and reducing smoking rates is a model for other EU countries to follow. ATPs like vaping and snus offer less harmful nicotine consumption options, driving public health benefits globally. However, stringent restrictions in some EU countries hinder harm reduction. An updated Directive should support less harmful products through reduced taxes, promoting public health. International businesses could shift focus to safer products, influencing global health trends positively. The EU must lead by example in harm reduction for tobacco policy worldwide.

March 18, 2025 by daily-pouch.com

The Health Harming Snus Ban Deception Continues

In 2006, Action on Smoking and Health Director Deborah Arnott highlighted the safety of smokeless tobacco, challenging the EU ban on snus. Despite proven health benefits, the ban originated from unfounded fears in the UK, with Sweden being the exception. Sweden's use of snus led to significant reductions in smoking-related illnesses, contrasting with the EU average. Efforts to lift the ban have been hindered by political and regulatory obstacles, despite overwhelming public support. The EU's refusal to acknowledge the success of snus in harm reduction reflects a pattern of misinformation and misconduct. The evidence supports lifting the ban, underscoring the potential for saved lives across Europe.

February 05, 2025 by filtermag.org

How to Build on Sweden’s “Smoke-Free” Success?

Sweden has reduced smoking rates successfully through innovation, legislation, and consumer empowerment, achieving a smoking rate of 4.5%. The use of snus, a smokeless alternative, and modern nicotine pouches has played a key role. Lessons from Sweden's approach emphasize harm reduction and empowering individuals with better choices. While Sweden has Europe's lowest lung cancer rate, replicating their model globally could save millions of lives. Challenges exist due to bans on snus and nicotine pouches in EU countries, hindering harm reduction efforts. Ensuring access to information about harm and allowing informed choices could lead to further reductions in smoking rates. Sweden's progress continues with tax policies favoring safer nicotine products and aims to phase out cigarettes entirely.

January 24, 2025 by clearingtheair.eu

Sweden study: smoking dramatically DOWN since 1980s and snus use UP

A recent study published in BMJ Open shows a significant drop in smoking rates in Sweden since the 1980s, matched by a rise in snus usage. By 2022, only 4.5% of Swedes were smokers, with more women switching to snus than men. Sweden's pioneering approach to alternatives like vaping and snus has been credited for its success in reducing smoking. The study, based on surveys of over 13,000 people, highlights the impact of snus on smoking rates. Younger women showed the most significant shift from cigarettes to snus. Sweden reached its smoke-free goal well ahead of the EU target, with much lower tobacco-related health issues compared to the rest of Europe.