Happy New Year to you all as Britain prepares to go one better than the US by building a wall round the country and shutting it down all at the same time.

The blog title is a quote from Hamlet written by W. Shakespeare and set in Denmark because Bill ripped off an old Danish story for his plot. Even so, it’s a pity that the Danish authors of a paper basically alleging that all pro-vaping studies are compromised by associations with the tobacco industry, couldn’t have taken this quote to heart. In fact, so far from the truth is it, that the ever-estimable Carl Phillips has written the most damning indictment of a paper purporting to be ‘peer-reviewed’ that I have ever read. Because if you thought that conflict of interest only applied to academics supping at the table of commerce, then read on. It’s only 4^th January as I write, but Carl’s review might already qualify as the ‘must-read’ of 2019. His forensic dissection of this eye-watering farrago of Danish anti-tobacco harm reduction nonsense is awesome. It’s long, but don’t stint yourself.

As I see it, currently the Tobacco Harm Reduction (THR) and e-cigarette policy scene continues to evolve in a direction that will result in substantially more tobacco-related addiction, illness and death, than what would likely occur with the skilled addition of a THR component to tobacco control programming. A THR component could highlight e-cigarettes and related vapor devices as harm reduction modalities, recognizing the evidence to date as to their efficacy for smoking cessation and for