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Introduced in 2017, the aim of the EU Tobacco Products Directive (TPD) is to educate the public about the risks of vaping and prevent use by non-smokers and minors. Meanwhile many public health experts in the UK had been concerned that with all the restrictions set in place by the regulation, those seasoned smokers who had switched to vaping, would revert back to smoking. And sadly, past data have already indicated that this was indeed the case.