U.K. Misleading Public About Relative Risk: Gilchrist

Philip Morris International criticizes the U.K. Department of Health for allegedly spreading misinformation about heated-tobacco products. The department's social media post stating all tobacco as harmful is seen as misleading and potentially driving consumers back to cigarettes. PMI argues that the government's false statements hinder smokers from switching to alternatives. They claim heated-tobacco products are not proven to help quit smoking. PMI emphasizes the need for accurate information and criticizes the government for distortion.