UKVIA Welcomes RCP Report

The UK Vaping Industry Association supports the Royal College of Physicians' report on vaping and smoking cessation, warning against potential flavor bans. It praises the report's emphasis on reducing youth vaping, improving healthcare advice, and cracking down on rogue traders. The association urges the government to consider the report's evidence-based recommendations, highlighting vaping's role in helping smokers quit. It also stresses the importance of maintaining diverse flavors, proper packaging, and regulatory control to support smokers switching to e-cigarettes. The industry aligns with the report's goal of reducing smoking-related health inequalities and promoting vaping as a safer alternative.