They know it's addictive. They know it's linked to dangerous and even fatal lung diseases. And they know it delivers far more nicotine than the cigarettes it's supposed to replace.
But the social aspects of vaping drives young people to use Juul and other e-cigarettes, according to nearly two-thirds of teens and young adults in a new study. Less than 5% say the availability of fruity flavors drives use of e-cigarettes by members of their generation, and only 10% say that addiction does.