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While panic and concern about vaping keeps spreading across the US due to the EVALI outbreak and concerns about teen vaping, British medical and health authorities, including the National Health Service and Public Health England, have fully endorsed vaping as a smoking cessation method and keep urging smokers to switch to e-cigarettes.

Sadly, this positive stance is still not rubbing off on the UK public as intended. The survey sought to identify the UK public’s views on using e-cigarettes as a smoking-cessation tools, and whether they believe that the devices have a public-health benefit.