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s2smodern

The public health community needs to adopt a consistent science-based view on new generation tobacco products in order to properly inform regulators around the world and thereby shape a stable framework, James Murphy [...] (BAT) told EURACTIV.com in an interview.

Regarding the safety of the products, he noted that there was a huge body of scientific evidence, from academic, regulatory and public health science suggesting that electronic cigarettes are far less harmful than traditional smoking.