The U.K. government actively encourages smokers to switch to vaping. The FDA's failure to act is perhaps due in part to the intense pressure it faces from traditional anti-tobacco campaigners who demagogue any non-pharmaceutical nicotine product as a threat to kids or Big Tobacco 2.0. Despite garnering a sea of headlines, this moral panic fails to stand up to scrutiny. Teen vaping is stable at 11.7 percent after falling from a high of 16 percent, and youth smoking is the lowest on record.