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Open Magazine

In India, the preferred method to buy e-cigarette merchandise, from the juices and the batteries to the vape itself, is through online distributors. Most of them ship these products from foreign shores, especially China, which is widely believed to be the manufacturing hub for vaping hardware. Pratik Gupta, one of the directors of the Association of Vapers India (AVI), an advocacy group that pushes for the use of e-cigarettes to help smokers quit, points to the expansion of the group to emphasise his point. “When we started back in 2015, we were about 10 of us. Now we are some 5,000 people,” he says.