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IT IS an entrepreneur’s dream: make a gadget so appealing that fans turn its name into a verb. “Juuling”, after a device known as a Juul that now accounts for 60% of e-cigarette sales in America, has become a youth fad. “I’ve been doing this work for 30 years and haven’t seen anything like this,” says Matthew Myers of the Campaign for Tobacco-Free Kids. Some schools have even removed toilet doors that were sheltering juuling gatherings.