[...] the FCTC treaty specifically states that “harm reduction” – the reduction of the well-known harms of smoking by substituting safer alternatives – is one of the main pillars of global tobacco control. Yet, the WHO refuses to endorse any of the many safer nicotine alternatives to combustible tobacco. Dr Tedros recently claimed on Twitter that “[a]ll forms of nicotine, incl. vaping, are harmful to health” before going on to say that “it's best to use proven cessation tools” which also contain nicotine. The WHO is also a prolific purveyor of misinformation about reduced harm alternatives, including an online Q&A which is full to the brim with cherry-picked science, [...]