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Something remarkable is happening in Japan; combustible cigarette use is disappearing. And, with the right policies in place, this collapse in deadly cigarette use can happen in every country.

Japan Tobacco International’s third-quarter results for 2021 showed that domestic sales of cigarettes in Japan had fallen by 8.2 percent during the previous year, which followed an 8.9 percent decline in the preceding quarter.

A foretaste of this phenomenon was seen in 2018, with the Financial Times reporting that Philip Morris’ heated tobacco product, IQOS, was laying waste to cigarette sales in Japan. [...]