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The image on the cover of the new report, Fighting The Last War: The Who and International Tobacco Control, is a distillation of that war. On one side is a mass of menacing, angry orange and yellow smoke; on the other, a cool-white cloud of fluorescent vapor. The unmistakable message: Smoke kills, vapor saves.

For readers interested in how international tobacco control groups function on a granular level, one of the first sections deconstructs in plain language the complicated intersectionality of the World Health Organization (WHO), the Conference of the Parties and tobacco control NGOs. [...]