A Taranaki vape retailer has pre-empted a Government proposal and already has warning labels in te reo on its products.

If the proposal is approved, e-cigarettes containing nicotine will be required to carry a health warning label in both English and te reo Māori – similar to those on cigarettes and tobacco.

Consultation closes on March 15, but in anticipation of its approval vape and hookah specialist Shosha on New Plymouth’s Devon St West has already started with the te reo warning, manager Prince Mehra said.