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Burning Issues: The Global State of Tobacco Harm Reduction (GSTHR) 2020 published by UK public health agency Knowledge Action Change (KAC) demonstrates an urgent need to scale up tobacco harm reduction, which enables smokers to switch to safer nicotine products, eliminating the smoke that causes death and disease.

In a world-first, the report reveals that an estimated 98m people use these products globally: 68m vapers, 20m using heated tobacco products and 10m using US smokeless or pasteurised oral snus – showing the huge demand for safer alternatives.