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The UK has been a world leader in vaping research and progressive regulations which support e-cigarette use as a smoking cessation tool. [...] The North American EVALI outbreak has shifted the UK’s public perception of vaping. Now almost half of the UK’s population views e-cigarettes as more harmful than smoking. The UK released its 6th annual independent report, “A Tobacco Control Plan for England”. Following the report is a statement reassuring the public that vaping is still at least 95 percent less harmful than smoking.