NZ Smokefree Tomorrow Limited, is the sole distributor of nicotine pouches in New Zealand. These tea bag-like pouches are placed under the upper lip for about 15 to 30 minutes for the preferred nicotine dose and have the added benefit of being tobacco-free, odour-free, and don’t require spitting.

The firm’s CEO Miles Illemann said tht the product is more effective than e-cigarettes and that the companys mission is helping New Zealand achieve smokefree status by 2025. “They just have such a high, proven effective rate. [...]