The U.S. House of Representatives recently passed a landmark flavored tobacco ban.

Despite the Trump administration wisely announcing its opposition to the bill, the “Protecting American Lungs and Reversing the Youth Tobacco Epidemic Act of 2020” is a legislative proposal that will drastically harm an entire industry and its consumers.

Rep. Frank Pallone (D-N.J.) should reconsider his position on e-cigarettes by recognizing that a total ban could open a Pandora’s box that can’t be contained by policymaking. Under the bill, most flavored tobacco and recreational nicotine products would be banned. This includes menthol flavoring.