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E-cigarette company Relx Technology said on Saturday it will open 10,000 stores globally over the next three years in a big expansion for the Chinese vaping startup.

Relx currently has more than 1,400 stores globally, the majority of which are located in China and run by third-parties.

The company’s retail outlets, as it expands, will be a combination of company-owned stores such as its first flagship store in China, unveiled at a news conference on Saturday, and franchised locations. The new Shanghai store is a sleek 140-square-meter shop in the Nanjing West Road shopping district.