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The market share of heat-not-burn (HNB) electronic cigarettes has risen more than five times over the past two years on tobacco makers’ aggressive marketing, data showed Friday.

Sales of HNB e-cigarettes stood at 92 million packs in the first quarter of this year, up a whopping 34 percent from a year earlier, according to the government data. One pack contains 20 e-cigarettes. The market share of those cigarettes, including Phillip Morris’ iQOS and South Korean leading cigarette maker KT&G Corp.’s lil, soared to 11.8 percent [...]