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In recent weeks the public has been bombarded, both nationally and locally, by news stories featuring teens falling for the futuristic allure of e-cigarettes, while full-page, color ads feature adult smokers switching to what is being touted as a “safer” alternative to smoking.

This new epidemic of e-cigarettes is not only targeting young smokers while serving as a convenient justification for older smokers to embrace what they feel is a healthier way to smoke, but it is also enticing non-smokers to give it a try.