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"We have raised prices for a number of brands in our portfolio for commercial reasons," tobacco company Philip Morris [...] confirmed. The company notified retailers that prices for most of its cigarette and loose tobacco brands would be raised [...] by NIS 1 for a packet of cigarettes and NIS 2 for loose tobacco.

Philip Morris has a 58% market share of tobacco brands' activity in Israel in 2017, followed by Globrands with a 31.5% share and Dubek with 10.4%.