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Health Minister Ginette Petitpas Taylor says she’s “open” to amending the government’s tobacco reform bill so that it clamps down harder on advertising for e-cigarettes and vape products, banning any kind of “lifestyle” advertisement.

“I share some of the concerns expressed by the Quebec Coalition for Tobacco Control and others,” she said. “We do not allow the lifestyle promotion for tobacco products… and we do not allow it for cannabis products.”