Social Media More Likely to Promote Positive Views of E-Cigarettes

Researchers found that most sponsored Instagram posts related to e-cigarettes promoted their use to adolescents or portrayed them positively, violating FDA regulations. The study analyzed 51 posts with influencers and vape ambassadors. Despite warnings, social media exposure is linked to increased e-cigarette use among youth. Current regulatory policies are insufficient in limiting such content. Educational efforts should employ engaging marketing techniques to deter youth from e-cigarette use. Healthcare organizations must provide accurate information on platforms like Instagram to counter misleading messages. This study underscores the importance of addressing the spread of pro-e-cigarette messaging on social media.