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On February 6, 2020, the US Food and Drug Administration banned the sale of many flavored e-cigarettes, with some important exceptions. The researchers point to policy loopholes as the main reasons the policy failed to push people to quit. Survey results, published in Tobacco Control, show that less than 5% of the 3,500 adult e-cig users who responded to the survey quit using e-cigs in response to the flavored e-cig ban. The rest of the respondents switched to other forms or flavors of e-cigs not covered by the ban or other types of tobacco products.