For many years, the science communication landscape looked something like this: reputable universities and public health institutions did sound research and educated consumers about the risks they faced; devious activist groups fabricated health scares that gullible and dishonest reporters uncritically amplified; ACSH and other science-minded organizations refuted the nonsense emanating from the headlines.

Things are different today. Often times its reputable healthcare providers and other trusted institutions that mislead consumers. There is no better example than this recent piece published by the Cleveland Clinic: How Vaping or Smoking Impacts Your Physical Activity: