Vape industry advertorial banned for promoting unlicensed e-cigarettes

May 01, 2024 by

Vape industry advertorial banned for promoting unlicensed e-cigarettes

The Advertising Standards Authority banned an IBVTA advertorial in a newspaper for indirectly promoting unlicensed e-cigarettes and breaching rules. The ad claimed vaping saves smokers' lives and aimed to educate about vaping benefits. Although not promoting specific products directly, the ad indirectly endorsed single-use vapes. ASA ruled the ad must not run again. IBVTA expressed disappointment, citing public misinformation about vaping vs. smoking.

12.90% of the adult population are current smokers. There are approximately 7.2 million current smokers in United Kingdom 14.60% of men are current smokers but only 11.20% of women.



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