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Packed with nicotine and sold in a myriad of kid-appealing flavors, e-cigarettes, or vapes, remain the tobacco products most commonly used by young people. The U.S. Food and Drug Administration has made it one of our top priorities to reduce youth use of these products. But in recent years, some in the e-cigarette industry have responded to our efforts by trying to skirt federal regulation.

In one instance, after receiving a warning letter from the FDA, the maker of the e-cigarette brand most popular with kids removed its products from the market, only to then resume selling its products by claiming to now be using a chemical form of nicotine not derived from tobacco.