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Health experts want e-cigarette makers to be banned from promoting them in ways that will appeal to children, including naming their products after sweets and using cartoon characters.

Action on Smoking and Health (Ash) and UK public health doctors are urging ministers to outlaw “totally inappropriate marketing techniques” that they fear will lure under-18s into vaping. They are demanding action to stop e-cigarettes and the e-liquids that go into them from being given names such as “bubblegum candy” and “gummy bears”, which are types of confectionery, and using cartoon images such as “slushies”, ice-filled soft drinks popular with children.