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Iam rather happy that my country is widely regarded as a global leader in tobacco harm reduction. Enthusiastic take-up of vaping products has led to the UK boasting the second lowest smoking prevalence rate in Europe, behind only Sweden. Sadly, it hasn’t always been this way.

Our government used to prefer the stick to the carrot. In 2007, after years of hiking taxes on tobacco, it implemented a nationwide smoking ban in indoor public spaces. Post-implementation reviews by tobacco control activists spoke of the potential for making life so inconvenient for smokers that they would surely quit. [...]