Reducing nicotine in tobacco would help people quit – without prohibiting cigarettes

January 18, 2024 by theconversation.com

Reducing nicotine in tobacco would help people quit – without prohibiting cigarettes

Supporters of the new government’s plan to repeal Aotearoa New Zealand’s smokefree legislation have claimed victory against “prohibition”. Introduced under Jacinda Ardern’s government, the smokefree law came into effect in January 2023 and included a commitment to introduce mandated “denicotinisation” (cutting the nicotine to levels that are no longer addictive) of smoked tobacco products. Studies estimated this measure would have greatly reduced smoking and helped prevent avoidable death and suffering. However, opponents, notably the tobacco industry and its allies, criticised the measure as “prohibition”.


10.90% of the adult population are current smokers. There are approximately 420,745 current smokers in New Zealand.
SOURCE: GSTHR

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