Op-Ed: The Tobacco Endgame

October 05, 2026 by junonews.com

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Op-Ed: The Tobacco Endgame

Ian Irvine argues that Canada’s restrictions on nicotine pouches undermine smoking cessation by making lower-risk alternatives harder to buy than cigarettes. He criticizes the Ontario Tobacco Research Unit’s opposition to nicotine substitution, advocating harm reduction rather than eliminating all nicotine use. Citing vaping initiatives in New Zealand and the UK, alongside declining smoking rates in Sweden and Norway, he urges Ottawa to improve access to pouches, vapes and heated tobacco products. Although nicotine causes dependence, Irvine maintains that these alternatives pose substantially lower health risks than smoking. The article discloses that some of his research received tobacco-policy foundation funding and that nicotine producers covered conference expenses.

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