New Australian laws banning vaping ads ‘toothless’ without social media enforcement, experts say

Health experts warn that new laws banning vaping ads on social media may be ineffective without additional policy changes due to the widespread promotion of vapes online. Research shows most e-cigarette content on TikTok and Instagram violates platforms' policies. Laws taking effect in April will ban tobacco and e-cigarette ads online, including influencer sponsorships. Experts urge government action to regulate harmful e-cigarette social media content. Calls for monitoring and enforcement of new regulations are emphasized. Industry self-regulation is deemed insufficient, highlighting the need for government intervention.