More than 200 influencers illegally promoted nicotine products in France, report finds

March 12, 2025 by euronews.com

More than 200 influencers illegally promoted nicotine products in France, report finds

A French anti-tobacco group's report criticizes over 200 influencers for promoting nicotine products online in violation of French law since 2019. The report calls for stricter penalties and highlights the tobacco industry's efforts to target young people. Despite advertising bans, social media posts endorsing nicotine products persist. The influencers, with 1,000 to 20,000 followers, subtly advertise these products through events and competitions. The director of the group condemns the industry's actions, aiming to attract youth and create nicotine addiction. France aims to reduce smoking rates with regulations and price increases. Government response to these findings is pending.

euronews

27.00% of the adult population are current smokers. There are approximately 14.5 million current smokers in France.
SOURCE: GSTHR

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