Majority of French smokers turning to cross-border and illegal markets as prices rise, study finds
February 12, 2026 by clearingtheair.eu
Majority of French smokers turning to cross-border and illegal markets as prices rise, study finds
A survey by Ifop reveals that many French smokers buy cigarettes from abroad due to high taxes and regulations. Over half sourced products internationally, with wealthier consumers often traveling for cheaper options. Illicit markets are also prevalent, particularly among young, low-income individuals. The study found illegal vapes still in use despite bans. Cost primarily influences consumer choices, with many willing to turn to non-traditional channels if prices rise. Despite concerns, safety risks do not deter buyers. The research, based on 3,000 respondents, highlights the complex nature of France's tobacco and vaping market behavior.
28.30% of the adult population are current smokers. There are approximately 15.7 million current smokers in France.
SOURCE: GSTHR
