Could messages from social media influencers stop young people vaping? A look at the government’s new campaign
March 01, 2024 by theconversation.com
Could messages from social media influencers stop young people vaping? A look at the government’s new campaign
Vaping is increasing among young Australians, with e-cigarette use rising significantly among teenagers and young adults. Concerns arise as many use e-cigarettes recreationally without prior nicotine exposure. The federal government aims to curb this trend through new reforms and an influencer-led social media campaign targeting youth vaping. Leveraging social media influencers for health messaging is a promising strategy, although risks like content control exist.
12.50% of the adult population are current smokers. There are approximately 2.6 million current smokers in Australia 14.80% of men are current smokers but only 10.30% of women.
SOURCE: GSTHR
