Australia E-Cigarette Market: A Smoke-Free Future Gaining Momentum

September 03, 2025 by vocal.media

Australia E-Cigarette Market: A Smoke-Free Future Gaining Momentum

Australia’s tobacco industry is shifting as more consumers turn to e-cigarettes. The e-cigarette market, valued at US$ 572.1 million in 2024, is projected to reach US$ 1,479.6 million by 2033, growing at a CAGR of 11.1%. E-cigarettes are battery-powered devices that heat a liquid containing nicotine and flavorings, simulating smoking without burning tobacco, thus avoiding tar and many harmful chemicals found in conventional cigarettes.

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11.00% of the adult population are current smokers. There are approximately 2.4 million current smokers in Australia 12.90% of men are current smokers but only 9.30% of women.
SOURCE: GSTHR

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