A draft report on the European Union cardiovascular diseases strategy has sparked a backlash, according to the World Vapers’ Alliance. Produced by Rapporteur Romana Jerković for the Committee on Public Health, it claims to emphasise “the importance of strong regulatory measures to reduce the affordability, appeal and harmfulness of tobacco and nicotine products, heated tobacco products, e-cigarettes and nicotine pouches, including through flavour bans, limits on nicotine”.

Germany plans a strict ban on menthol and other cooling additives in e-cigarettes to deter young users. The government cites health risks such as increased nicotine uptake. Critics argue about the lack of evidence on menthol's effects, as it is used in medicines. Manufacturers would need to adjust products or leave the market, facing compliance costs. Tighter rules on labeling and product testing are also included. The ban aims to be in effect within six months, aligning with EU discussions on similar bans. The impact of these measures on harm reduction versus limiting choices for smokers is uncertain.

2026 could be a turning point for nicotine policy in Africa. In this episode of GFN News, Joanna Junak speaks with Joseph Magero, consumer advocate and Chairman of the Campaign for Safer Alternatives, about the challenges and opportunities for harm reduction, the impact of restrictive policies, and how countries like South Africa, Kenya, and Nigeria are shaping the future of safer nicotine products.

Last November, I reported on the EU’s plan to force member states to levy punitive taxes on e-cigarette fluid and nicotine pouches. The European Commission launched a public consultation which received 18,480 responses, overwhelmingly from consumers who were against. Having lost the numbers game, anti-nicotine NGOs went running to Politico who published an article claiming that the consultation had been “swamped with pro-industry feedback”.

The UK convenience retail sector sees the tobacco, vape, and nicotine category driving footfall and profits, despite volatility due to shifting policies, consumer behaviors, and the growing illicit trade. While cigarette sales decline, nicotine demand remains strong, leading to opportunities with modern nicotine products like pouches and vape formats. The tobacco market remains stable, though price-driven, and premium segments like roll-your-own continue to lure loyal customers. Nicotine pouches are rapidly expanding, offering retailers operational benefits. Compliance, merchandising, and understanding consumer habits are crucial, especially as the category diversifies and regulations evolve.