Zyn nicotine pouches gain popularity among youth through social media. Experts explain rising concerns.

Zyn, a popular nicotine pouch among young people, raises concerns due to social media promotion. Yolanda Richardson of Tobacco-Free Kids warns of its appeal to teens, likening it to e-cigarettes. Zyn emits nicotine discreetly with various flavors. Despite the target age of 21+, marketing via social media is problematic. While data shows minimal youth use, concerns persist. Senate Leader Schumer advocates for stricter regulations. FDA warnings and fines to retailers aim to deter underage sales. More action is urged by Richardson, emphasizing parental communication about nicotine's risks.