Zyn and the New Nicotine Gold Rush
March 10, 2025 by newyorker.com
Zyn and the New Nicotine Gold Rush
Sweden's cleanliness and low smoking rates define its unique culture. Snus, a Swedish tobacco product, is widely used, offering nicotine without the health risks of smoking. Recently, white snus has become popular, particularly in the U.S., aiming to attract a broader audience. Developed by Swedish scientists to appeal to women, it is seen as a more refined option. Despite its popularity, snus remains a controversial product. With a history dating back centuries, this tobacco alternative continues to evolve, offering consumers a nicotine fix without the negative impacts of smoking. The Swedish Experience signifies the country's success in reducing smoking-related illnesses through innovative alternatives like snus.
