Youth vaping skyrockets as 85% are exposed to e-cig ads, despite global bans

In a recent study published in the journal Tobacco Induced Diseases, researchers conducted a four-nation-wide cross-sectional online survey to assess youths’ exposure to media-based e-cigarette advertising. Despite World Health Organization (WHO) recommendations and national legislature restricting e-cigarette advertising, study findings revealed that 85% of youth sampled had been exposed to one or more modes of e-cigarette advertising. The study further investigated the association between media exposure and e-cigarette use and found a significant association between these variables.