Yach Report: THR Could Save 100 Million Lives
June 09, 2026 by nicotineinsider.com
Yach Report: THR Could Save 100 Million Lives
Tobacco harm reduction advocate Derek Yach's report proposes that switching 20% of smokers to low-risk nicotine products by 2030 could prevent 100 million premature deaths by 2060. The study forecasts the global growth of oral nicotine users to 80 million by 2030 and emphasizes the potential of synthetic nicotine. Yach highlights faster smoking declines in countries embracing harm reduction policies like Sweden and Japan, contrasting outcomes in prohibition-focused countries like India. The report advocates for quality standards, risk-based taxation, and enhanced access to smoke-free alternatives globally to reduce harm and combat illicit trade.
