WVA Urges WHO to Embrace Nicotine Pouches as Lifesaving Tools

May 19, 2025 by consideratepouchers.org

WVA Urges WHO to Embrace Nicotine Pouches as Lifesaving Tools

A recent policy paper by the World Vapers Alliance challenges the WHO's approach to tobacco control, promoting nicotine pouches and vaping as effective tools to combat smoking. The paper criticizes the outdated "quit or die" strategy and advocates for a risk-proportionate regulatory model based on scientific evidence. Nicotine pouches, deemed safer, are gaining traction in harm reduction efforts. Successful implementations in Sweden contrast with Canada's restrictive policies, leading to a black market. The paper proposes policy reforms to prioritize harm reduction and urges global action towards safer alternatives. The Considerate Pouchers community supports this initiative, emphasizing the role of nicotine pouches in smoking cessation and improved public health.


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