World No Tobacco Day: Unmasking the appeal
November 11, 2024 by who.int
World No Tobacco Day: Unmasking the appeal
The 2025 World No Tobacco Day theme is "Unmasking the Appeal," focusing on exposing tactics used by the tobacco and nicotine industries to attract consumers, especially the youth. The campaign aims to raise awareness, advocate for policy changes, and reduce demand by revealing how these industries manipulate product appeal. Strategies include banning flavors and deceptive designs and regulating marketing. By uncovering these tactics, the campaign seeks to decrease smoking initiation, addiction, and health risks.
