Why Is Tobacco Control Not Getting Behind ZYN?
April 22, 2025 by daily-pouch.com
Why Is Tobacco Control Not Getting Behind ZYN?
Tobacco control opposes nicotine pouches due to concerns about targeting children, but Philip Morris International's ZYN adopts responsible marketing practices, emphasizing safety for adult users. ZYN's strategy excludes influencers and celebrities, ensuring age-appropriate marketing. Although some critics suggest youth targeting through flavors and colors, ZYN's subdued branding defies this narrative. Grassroots enthusiasm and organic content differentiate ZYN's marketing approach, diverging from typical influencer strategies. Despite stringent age-gating measures and limited ad platforms, skepticism persists. The tension reflects broader societal mistrust and bias. ZYN's efforts to prevent underage use receive scrutiny from tobacco control, hinting at underlying motives in the anti-smoking agenda.
