While Europe dithers, US moves closer to seeing nicotine pouches as less harmful
February 05, 2026 by snusforumet.se
While Europe dithers, US moves closer to seeing nicotine pouches as less harmful
U.S. regulators are close to approving Zyn nicotine pouches as safer than cigarettes. Experts at a FDA hearing support the claim that Zyn reduces risks, with minimal youth use. In contrast, Europe is restricting similar products due to youth concerns. The Association of Swedish Snus Manufacturers praises U.S. openness to harm reduction. FDA granted pre-market approval to Zyn last year, recognizing it as less harmful. The public can comment until March 4, 2026, before the FDA's final decision. Previously, FDA approved Swedish Match USA's tobacco snus as a reduced-risk product in 2019.
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14.10% of the adult population are current smokers. There are approximately 39.8 million current smokers in United States 17.10% of men are current smokers but only 11.10% of women.
SOURCE: GSTHR
