When What Burns Seems Cleaner Than What Produces No Smoke
August 13, 2026 by disobedientmargins.com
When What Burns Seems Cleaner Than What Produces No Smoke
When the product that burns begins to look “cleaner” than the product that reduces smoke exposure, something has gone wrong in public understanding. Risk perception can be distorted by language, imagery and regulation until cigarettes feel familiar while safer alternatives feel suspect. That inversion matters because smokers may avoid switching if the lower-risk option is framed as the greater threat. Public health should correct that confusion, not reinforce it.
