What's behind Gen Z’s love affair with high-strength nicotine?

April 08, 2025 by standard.co.uk

What's behind Gen Z’s love affair with high-strength nicotine?

Consumer behavior in purchasing drugs, including vapes, is not significantly affected by regulation. Buyers often choose unregulated vapes due to better value and convenience. For example, a 600-puff vape costs £6, while a 3,500-puff vape is priced at £12, providing more liquid for a slightly higher cost.

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