We should not waste the opportunity to save smokers’ lives

Joseph Magero shares his journey from smoking to vaping, advocating for safer alternatives for smokers. He founded Campaign for Safer Alternatives (CASA) to educate and provide access to harm reduction tools in Africa. Despite proven benefits of vaping over smoking by global health bodies, Kenya's proposed graphic warnings on nicotine pouches and vapes ignore scientific evidence. CASA urges the Ministry of Health to reconsider these warnings to help smokers switch to safer alternatives. Drawing on Sweden's success in reducing smoking rates through harm reduction, CASA emphasizes the importance of accurate risk communication for public health.